Why Has Nandos Taken The United Kingdom By Storm?

 

 

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If you are from the United Kingdom or follow any YouTube or social media personalities from the United Kingdom online then you will probably hear of Nandos, or more specifically “a cheeky Nandos”. It started its exponential growth rate around a decade back now and has only gone from strength to strength over the years and really shows no signs of slowing down.

In this article, we just want to quickly take a look at the main reasons that we feel Nandos have managed to be so popular.

The most important part of running any successful restaurant is to have the absolute best food possible. Thankfully, Nandos has some of the best food going on the market right now but on the flip side of this, you do pay a premium price for it. The majority of people who do enjoy going to Nandos though enjoy the food so much that they are definatley willing to pay the premium price though.

Another thing that Nandos have managed to smash out the park with their food are their spices. You can customize your food to get it just to your taste while also allowing you to tweak the overall flavor as you please. The spices start with their Lemon and Herb sauce and go all the way up to their new Vusa that is extremely hot.

 

 

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Another thing that Nandos managed to capitalize on very early on is their social media campaigns. They have done an excellent job of building their accounts up to have massive followings and then used this to promote their food as well as all of the new meals that they add to their menu.

As you would expect from any popular restaurant chain, Nandos has its Nandinos menu that is specifically designed for children. This allows parents to take their children to Nandos and get the whole family involved. As these children grow up, it is highly likely that they will be life long customers of the Nandos franchise earning Nandos a ton of money in the long run.

There is also the whole cultural banter thing of “a cheeky Nandos“. This has become a commonly known part of British culture between the 18-35-year-old demographic with groups of people asking if they want to head off for “a cheeky Nandos”. Although we don’t know if this was created by Nandos themselves, it definatley hasn’t harmed their brand.

 

 

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The final thing that we feel that Nandos has done really well is the Nandos Black Card. This has let Nandos give this card out to various celebrities to get them eating in Nandos on a regular basis as well as allowing them to take up to five friends all to eat free.

This has their regular customers brushing shoulders with some very highly rated celebrities with some popular rappers even going on to brag about how they have a Nandos black card in their songs.